Apr 24, 2006
In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20th, and �¢??tis the season for PR interns.
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Show Notes - Inside PR #3 (32 minutes)
00:33 Dave opens the show and welcomes (back) listeners
00:58 Terry introduces a comment from Robert French
1:29 David reminds listeners how they can comment on IPR
2:02 Terry notes second listener comment from London, Ontario PR student Chris Clarke and Dave recounts a story about Chris and how he cracked the cryptic secret word code on Joseph Jaffe�¢??s podcast Across the Sound
5:09 Terry and David discuss the just-launched Media Relations Rating Points system, dubbed MRP for short; MRP is a new standardized system for evaluating media coverage and has been endorsed by the Canadian Public Relations Society, IABC Toronto
16:50 Two comments recorded at the MRP launch event from Mike Abbass from Strategic Objectives and Rachel Douglas from Cara Operations, both of whom served on the CPRS Measurement Committee
17:55 Terry invites comments on the new MRP system, particularly from listeners outside of Canada
19:05 Terry and Dave discuss PR interns and how they can leave the right impression with their host agencies and perhaps snag a fulltime position
27:35 Terry introduces an excerpt from the next IPR Special Edition, a discussion with Trevor Campbell, President of Porter Novelli Canada
29:00 Terry and Dave briefly revisit the Starwood Hotel blog issue discussed on IPR #3
30:37 Terry wraps up the show; reminder of feedback mail address insideprcomments@gmail.com; mention of Waxmail for sending audio comments
Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.