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Inside PR

Oct 24, 2017

It's conference season. And, like you, we want to get the most out of the conferences we attend. And we have become more demanding of the conferences we attend, given that we can get so much great content via Webinars and online courses. So, let's talk about why we attend conferences. What are they good for? How do you...

Oct 16, 2017

Think about what you heard yesterday. Do you remember the facts that you heard or do you remember the stories that you were told?

We've come a long way since the days when corporate executives were rehearsed in the art of "bridging" in order to keep returning to their predetermined key messages. Authenticity didn't...