Preview Mode Links will not work in preview mode

Inside PR

Dec 27, 2017

This week, Martin Waxman interviews Fatima Zaida about the chatbot a couple of Toronto-based firms created for TIFF, the Toronto International Film Festival. This led to a partnership with TIFF. Smart marketing for the firms involved. A good way to explore the leading edge of the communications practice. And something...


Dec 18, 2017

Gini Dietrich, Martin Waxman and Joseph Thornley kick around two topics on this week's Inside PR podcast. • Can Snapchat be fixed? It is a great service with the right set of users, but just a terrible user interface? Or do its problems runs deeper? • The outing of sexual predators gives us pause to examine how you...


Dec 11, 2017

We talked to one another for 42 minutes to plan the podcast before we started to record. At the end, we've decided to take the pressure off by saying that this is a recording that is not remarkable. Just three friends, three communications professionals talking about issues of importance to us. The responsibility of...


Nov 13, 2017

Does Amazon have a problem with Bot reviews? Are your purchase decisions influenced by the reviews that you read on Amazon? Just like fake news and fake people on Twitter and other social media platforms, we need to be constantly skeptical about what we read and see. The number one rule of online reviews? Do your...


Oct 24, 2017

It's conference season. And, like you, we want to get the most out of the conferences we attend. And we have become more demanding of the conferences we attend, given that we can get so much great content via Webinars and online courses. So, let's talk about why we attend conferences. What are they good for? How do you...