Oct 3, 2006
Comments? Send us an email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog.
This week on Inside PR, Terry and David discuss agency vs. client
side as an entry point into public relations. They welcome an audio
comment from Ed Lee. Also, they play this week's contribution from
Chris Clarke. Finally,
Terry does his segment of "Inside
PRoper English" with the help of Andrew Findlater.
Show Notes
00:33 David
introduces the show. He invites listener feedback through
email at insideprcomments@gmail.com,
the comment line at 206-600-4741, or comment on the
Inside PR show
blog.
01:30 Terry talks
about his time at the Podcast and Portable Media Expo in Ontario,
California.
06:20 David brings
up last week's Third Tuesday gathering in Toronto and
Ottawa.
09:20 David talks about
his presentation at Summers
Direct Communications Forum in Saskatoon, Saskatchewan. He also
mentions that he will be presenting at the
Canadian Institute's "Internal & External Communications for
Government" and will also spend time talking about the MRP system.
11:35 Terry mentions that this week he will be at the Strategy Magazine Media in Canada forum.
13:00 Ed Lee drops in
with an audio comment regarding the agency vs. client side
debate.
14:15 Terry starts things off by mentioning that he's naturally biased. Terry has never worked on the client side of public relations, even though he intended to when he first got into the business.
16:33 David talks about the business of PR here in Canada. He thinks that the size of the team on the agency side in Canada is a big difference compared to the client side. He also mentions that there's nothing wrong with working for a few years at an agency, because agencies want agency people.
19:05 Terry thinks that, in general, working on the client side will mean fighting for resources against a larger number of employees. People you work with will not always embrace public relations.22:29 Terry dispells
another myth: in-house PR might pay more at the start, but a few
years later the agency person will likely surpass the agency
person. There are generally more opportunities for advancement in
agencies than on the client side.
26:37 David talks about
his time working on the client side at Molson's.
28:29 Terry talks about
agencies being more relaxed in atmosphere, and that in-house PR is
generally not cushy.
34:28 Inside PRoper English for the week, with the help of Andrew Findlater: "flesh out" and "flush out."
37:20 David talks
about someone who he and Terry worked with who mixed and mashed
their cliches.
39:22 Terry closes the show and invites
listener comments: through email at insideprcomments@gmail.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is
our announcer.