Mar 4, 2009
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This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.
00:26 Terry opens the show.
01:05 Terry tells us that this week's show will be devoted to a "comment round-up," which will be followed by a specific topic near the end of the show.
01:46 Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.
06:27 Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.
08:05 In response to Jeremy's question, Terry and Martin discuss the do's and don't's of being an intern in the PR world.
11:35 Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.
17:03 Terry introduces another comment that was left on the blog by Mike Keliher.
20:12 Martin wraps up the comment portion of the episode with two final comments from last week's live episode, recorded at Podcamp Toronto.
20:29 Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.
21:57 Martin reads the second last comment of the show, submitted by a Boston PR firm.
22:15 Martin welcomes the final comment of the show from Sarah Bannoff.
23:09 Martin introduces a discussion about the new Skittles website.
25:18 Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.
29:27 Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.
30:40 Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.
32:04 Terry closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Sarah Laister.