Comments? Send us an email at
insideprcomments@gmail.com,
call us on the comment line at
206-600-4741, or leave us a comment on
the
Inside PR show blog.
This week on InsidePR, David and Terry discuss research as a tool
for public relations, welcome text comments from
Leesa Barnes and
Owen Lsytrup and an audio
comment from
Shel Holtz, add
another word to the list of "PR Words to Banish", and play another
segment from
Chris
Clarke.
Please send your comments to us in an email at
insideprcomments@gmail.com,
call us on the comment line at
206-600-4741, or leave us a comment on
the
Inside PR show blog.
00:28 Terry opens the show,
welcomes listeners new and returning, and invites comments to the
comment line at
206-600-4741.
01:50 Terry reads a comment
to the blog page from
Leesa Barnes. She
mentions that she was put on to InsidePR by
Michael Seaton from The Client
Side.
03:45 David mentions that
Owen Lystrup was kind
enough to
leave a comment on the subject of goals and objectives.
04:55 Shel Holtz leaves an audio
comment on the differences between goals and objectives, and
strategies and tactics. He uses an excellent World War II analogy
to explain their differences that he borrows from
Wilma Matthews.
08:50 Terry mentions that
For Immediate Release
has been nominated for a
Podcast Award. He encourages
listeners to vote early and often
here under the "Business"
category. He also says that he looks forward to meeting Shel and
Neville at the
Podcast Expo in Ontario,
California.
09:30 David brings up this
week's topic: research
10:00 Terry clarifies that
they will discuss public opinion or market research. He then says
that PR people don't often know enough about public opinion
research to fully understand its uses. Terry says there are three
kinds of research: political polling, market research, and public
affairs/issues management research.
12:00 Terry mentions a
former client, Molson, and talks about some research Molson's PR
firm did before Thornley Fallis took over the account.
13:55 David mentions that
the "Blind Date" survey had nothing to do with the event it should
have been intended to promote for Molson's.
16:30 Terry brings up
research work Thornley Fallis did for an organization called
"Breakfast for Learning" and how the survey results surprised the
PR team at Thornley Fallis. (Disclosure: Terry now sits on the
board of BFL.)
20:04 David says that
awareness research is important. He finds research is sometimes
lacking, and uses examples such as Sony's debut of the
Walkman and the age-old
example of
New
Coke to support his views.
24:45 Terry says that there
is a balance between instinct and research. He follows that up
saying that he hopes PR practitioners can understand the strategic
value of research.
26:45 David says that PR
people need to understand what research is and what it can and
cannot do.
27:37 David introduces
Chris Clarke's segment for the week.
30:30 Terry and David thank
Chris for his comment.
31:35 Terry adds another
word to "PR Words to Banish". This week:
utilize.
33:45 David invites
comments through the comment line (206-600-4741), to the
Inside PR show blog, or to
insideprcomments@gmail.com.
Terry and David also welcome listeners to the
Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the
Podsafe Music Network; Roger Dey is
our announcer.