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Inside PR

Jan 30, 2017

We've entered a new era, a whole new world, an alternate universe. And Gini Dietrich, Martin Waxman and Joseph Thornley focus this entire episode on the implications of the approach to media relations (and truth) being taken by the New President and the ability of today's weakened news media to play their...


Jan 27, 2017

Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnows Things that caught our attention and that we think you should note include: the future of Twitter? Not a social network, but a news feed, the place to see what's happening. Medium's pivot away from...


Jan 16, 2017

Books for communicators On this episode of the Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley talk about books that had lasting impact on us and that we would recommend to others: What Would Google Do, by Jeff Jarvis, an annual read for Gini. Always inspiring. "It's fun to watch the progression of...


Jan 15, 2017

Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. This week, we discuss Instagram video and the allure of the ephemeral. Then we return to the issue of fake news. Fake news shouldn't be yesterday's story. The problem is in the algorithms. The solution is in...


Jan 14, 2017

Gini Dietrich and Martin Waxman recorded this episode in the wake of the US election and so it's not surprising that they reflect extensively on face news, the responsibility of Facebook and our relationship to news media. It’s your turn. We’d love to know what you think about the topics we discussed as well as...