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This week on Inside PR Terry Fallis, David
Jones and Martin Waxman look
back over the past three years of Inside PR, discuss the future of
social media and welcome three listener comments.
00:28 Dave opens the show.
01:20 Terry introduces the Inside PR anniversary show
03:53 Episode #1 clip starts.
05:46 Episode #52 clip starts.
08:20 Episode #104 clip starts.
11:11 Terry, Dave and Martin discuss the show clips and
how the show has evolved in the past three years.
13:17 Terry reflects on the change in the concept of
transparency and authenticity in the world of PR over the past few
18:18 Dave opens the question of whether or not
first-mover advantage is one of the most important factors in
19:07 Dave makes note of the fact that most Inside PR
subscribers also listen to other PR podcasts, such as For Immediate Release and
Six Pixels of Seperation.
22:18 Terry notes that while podcasts have not grown in
popularity as quickly as he thought they might, many mainstream
media outlets, such as the CBC and NPR, provide content in podcast
24:25 Dave mentions the difficulty that amatuer
podcasters have in competing with mainstream podcasts hosted by
people like Bill Maher and
26:42 Terry introduces a comment from Sallie Goetsch,
founder of The Podcast
27:21 Terry introduces a question from Kalene Morgan, a PR
professor at Humber College.
31:55 Terry welcomes the final comment from Alison Farbar, who was
introduced to Inside PR by Shel Holtz.
34:00 Terry asks Dave and Martin for their thoughts on
how an individual can make the transition from the client side of
PR to the agency side.
39:01 Terry closes the show.
Our theme music is Streetwalker by
Cjacks and is courtesy of the Podsafe Music Network; Roger
Dey is our announcer.
This week’s episode was produced by Sarah Laister.