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Inside PR

Feb 12, 2018

This week, we keep the focus on Facebook and its algorithms. As long as two thirds of us are using the platform, it is important. We start our discussion with Matthew Ingram's recent Columbia Journalism Review article, Facebook's latest changes will probably make misinformation worse. Facebook is indisputably a...


Feb 5, 2018

We take a further look at Facebook's shifting treatment of news that appears in our newsfeeds. The problem: Facebook has become the dominant news distribution platform. However, the algorithms have had a nasty propensity to elevate what has been broadly labelled as fake news. So, in this new world, how are we to know...


Jan 22, 2018

Facebook head Mark Zuckerberg announced that Facebook's solution for fake news is to remove news from the newsfeed. We talk about the implications of this for news outlets, PR people and Facebook users themselves. While it will take some time for this to play out, it could lead to a period of innovation as publishers...


Jan 16, 2018

A recent post by Gini Dietrich on Digital Distraction and Creativity provides our jumping off point this week. We talk about he importance of times when our minds are "in neutral" for creative thinking and serendipitous inspiration. For Gini, it's long bike rides. For Martin, it's long walks. For Joe, it's shaving and...


Jan 7, 2018

This week's conversation was sparked by a comment from Monica Miller, who wonders how the flow of sponsored content and content originated by companies and published by communicators affects media credibility. This leads us to a discussion of the limits to sponsored content, new models for journalism and the...