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Inside PR

Jan 16, 2018

A recent post by Gini Dietrich on Digital Distraction and Creativity provides our jumping off point this week. We talk about he importance of times when our minds are "in neutral" for creative thinking and serendipitous inspiration. For Gini, it's long bike rides. For Martin, it's long walks. For Joe, it's shaving and...


Jan 7, 2018

This week's conversation was sparked by a comment from Monica Miller, who wonders how the flow of sponsored content and content originated by companies and published by communicators affects media credibility. This leads us to a discussion of the limits to sponsored content, new models for journalism and the...


Jan 1, 2018

Artificial intelligence was a hot topic among communicators in 2017 and it's something to continue watching and exploring in 2018. Clearly, it will have an impact on the nature of the work we perform. It will destroy many existing jobs, especially those involving repetitive, data-based tasks. But, for those who...


Dec 27, 2017

This week, Martin Waxman interviews Fatima Zaida about the chatbot a couple of Toronto-based firms created for TIFF, the Toronto International Film Festival. This led to a partnership with TIFF. Smart marketing for the firms involved. A good way to explore the leading edge of the communications practice. And something...


Dec 18, 2017

Gini Dietrich, Martin Waxman and Joseph Thornley kick around two topics on this week's Inside PR podcast. • Can Snapchat be fixed? It is a great service with the right set of users, but just a terrible user interface? Or do its problems runs deeper? • The outing of sexual predators gives us pause to examine how you...