Show Notes
In this special edition of Inside PR, Terry chats with
Esther Buchsbaum, the co-founder of
Communications MECA and the chair for the
Counselors
Academy's Spring 2007 Conference to be held in Cabo San Lucas,
Mexico.
00:50 Terry welcomes Esther, who joins him from
Montreal, Quebec.
01:40 Esther talks about her background in
communications.
03:16 Esther talks about how she got involved with the
Counselors Academy,
how she is able to put together a conference in Mexico from
Montreal, and some of the people she asked to help her organize
it.
09:03 Terry asks Esther what the the Counselors
Academy has to offer compared to the IABC or the CPRS. Esther
explains.
13:35 Esther describes how one can join the Counselors
Academy.
14:44 Esther talks about the
MRP system.
16:19 Terry brings up social media, and Esther talks
about its place within the Counselors Academy conference.
18:50 Terry thanks Esther for her time, and invites
listener feedback to the comment line (
206-600-4741),
to
insideprcomments@gmail.com,
or on
the show blog.
Background on Esther Buchsbaum
Esther Buchsbaum is the co-founder of
Communications MECA, an independently-owned
and operated public relations agency with its headquarters in
Montreal, Quebec and an offices in Toronto, Ontario.
A communications professional for over 25 years, Esther has
longstanding experience providing strategic counsel to clients in
the consumer, corporate, social service and heath care sectors. She
is, and has been responsible for the planning, managing and
supervision of public relations activities for such clients as
Burger King, Avon, the OLCO Petroleum Group, Ben & Jerry's, Big
Brothers Big Sisters, Hilton Hotels, the Caribbean Tourism
Organization, Ericsson Communications, Samsung and Brother
International to name but a few.
She is an accredited member of the Canadian Public Relations
Society and holds the APR designation that is recognized
world-wide. She is the first-ever Canadian to chair the
Counselors Academy, to be
held in Cabo San Lucas, Mexico in Spring 2007.