Jan 30, 2007
Comments? Send us an email at firstname.lastname@example.org,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
This week on Inside PR, Terry and David talk about the future of social media and PR's place within it. Also, they welcome audio comments from Paull Young, Andrew Findlater, and Colin Douma. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.
00:29 David introduces the show. He invites listener feedback through email at email@example.com, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:15 Terry wants to
point listeners to
an interview he did with Paull Young for the Forward
04:10 David talks about
a possible new feature on Inside PR: phonecasting, which allows listeners
to download podcasts to their cell phones.
6:55 Terry kicks off
this week's batch of comments with an email from Michael Keliher.
He talks about a promotional giveaway that listeners can enter
09:12 David introduces
an audio comment from Andrew Findlater of National PR, who is in search of a
social media savvy PR professional.
14:10 Terry introduces
an audio comment from Paull Young on Canada's social media
15:20 David introduces
an audio comment from Colin
Douma. Colin wonders what the future of PR, marketing, and
social media are going to look like.
21:30 Terry and David
use Colin's question as this week's main topic for discussion.
Terry has a sense that there will be some change in communications
as everyone tries to put a stake in social media. David thinks that
the focus needs to be on the conversation and on the fact that we
need not go through the media anymore. David asks the question:
will marketing and PR change because of social media?
29:05 Terry adds that PR
isn't about selling, and that's why he thinks we're best suited to
own social media.
31:58 Terry introduces
Chris Clarke's commentary
PRoper English: in terms of
37:50 Terry closes the
show and invites listener comments: through email at firstname.lastname@example.org,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.