Jan 10, 2007
Comments? Send us an email at email@example.com,
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This week on Inside PR, Terry and David have a discussion about the new business pitch. Also, Terry does his segment of Inside PRoper English.
00:27 Terry introduces the show. He invites listener feedback through email at firstname.lastname@example.org, the comment line at 206-600-4741, or comment on the Inside PR show blog.
03:15 Terry introduces a
comment from Colin McKay on
the topic of government relations.
04:51 A listener in a
journalism program named Eliza is searching for a PR professional
to be interviewed.
05:48 Terry introduces
this week's main topic for discussion: the new business
07:15 David starts by
naming his four key objectives when going into a new business
presentation: demonstrate creativity, show knowledge, deliver the
information passionately, and try to make the team and client
08:10 Terry says that he
usually brings the whole team into a new business presentation. He
seldom brings in the junior people, but he will usually bring the
mid-to-senior level people to the presentation. When David worked
on the client side, he only wanted to see the people who worked on
the account at the new business presentation.
10:30 David doesn't see
any reason to bring the president of the firm to the new business
pitch if they won't be involved in the account. Terry, as a
president himself, feels it's important to be there, as he's
usually involved in the creation of the program. He makes it clear
if he won't be involved day-to-day, and advises that the entire
team make their roles clear to the potential client.
13:45 Terry dispels the
myth that the evaluation begins once the first slide goes up. From
the moment you walk in the door to the moment you walk out, your
team is being evaluated.
17:30 Terry thinks it's
important to go over some strategies with the client that you
considered but rejected instead of simply going over the ideas you
selected. David thinks it shows that you possess a knowledge of the
business. He thinks that the best way to show knowledge is to ask
the right questions because you should never try to sound more
knowledgeable than the client.
26:55 Inside PRoper
English for the week: discrete and discreet
28:45 David closes the
show and invites listener comments: through email at email@example.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.