Jan 3, 2007
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This week on Inside PR, Michael O'Connor Clarke sits in for Terry, who is on a cruise. He and David discuss the coming year in public relations and what lies ahead for social media. They welcome an audio contribution from Terry, as well as a comment from Joe Thornley. Finally, they play Chris Clarke's commentary for the week.
00:31 David introduces the show. He invites listener feedback through email at firstname.lastname@example.org, the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:45 David explains
Terry's absence and introduces Michael O'Connor Clarke, VP of
Thornley Fallis. Michael spends some time introducing himself to
the Inside PR listenership.
04:20 David and Michael
launch into the New Year's show. They take a look back on 2006 and
a look ahead for 2007.
05:21 David talks about
the adoption of social media among PR practitioners and thinks
we're still ahead of the game as we enter 2007. Michael talks about
the companies taking leadership in the social media space.
07:35 David talks about
the opportunities available in the social media space. He wonders
if there's a way to monetize social media, to which Michael
responds that there is money to be made, but it's going to be made
the same way PR practitioners have always made their money: through
the councel we provide our clients.
09:44 David brings up
Crayon as an example of
monetizing social media. He thinks that 2007 is going to be a big
year of social media. Michael believes that firms will continue to
be contacted by companies who already have agency representation in
search of social media expertise because not everyone understands
the space yet. He also anticipates more character blogs, fake
blogs, and other programs that lack transparency.
15:25 Michael brings up
an ongoing bet he knows of between a New York Times editor and
Dave Winer: by 2007, which
will be more relevant to Google searches, the New York Times or the
19:10 David brings up
the topic of who he plans to hire in 2007. What are they reading?
How web-savvy are they? During interviews, Michael is always
interested in finding out what people read. One answer he found
particularly interesting was "Google News", to the question "Where
do you get your news?"
21:25 David thinks it's
important that PR practitioners have interests outside of PR. He
enjoys hearing about people's interests during interviews because
every piece of their personal makeup has something to do with their
ability to work in communications.
44:15 David closes the
show and invites listener comments: through email at email@example.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.