Dec 12, 2006
Comments? Send us an email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog.
This week on Inside PR, Terry and David talk about the questions
that clients should ask before choosing an agency. Also, they
welcome an audio comment from Lauren Oostveen. They
play Chris Clarke's commentary for the week. Finally, Terry does
his segment of Inside
PRoper English.
Show Notes
00:27 David
introduces the show. He invites listener feedback through
email at insideprcomments@gmail.com,
the comment line at 206-600-4741, or comment on the
Inside PR show
blog.
01:45 David talks about
the PR Network
he started on Feedburner. Also, Terry talks about the service
that For Immediate
Release have been using to monitor their number of listeners
called Ripple.
05:09 Terry brings up
this week's only comment from Lauren Oostveen. Her
question is about measurement and she sends along a link to
Consultant Journal.
He and David don't have any experience in freelance consulting so
instead offer up the question to any listeners with experience as
freelancers.
10:50 David talks about
being interviewed
by a student at Yale University.
12:30 David kicks off
this week's topic. He and Terry are going to talk about the
questions a client should ask before hiring a PR agency.
14:35 David thinks that
an important question is who is on the account team, and who is the
day-to-day contact at the agency? Terry says that agencies are
often guilty of the bait-and-switch, where the president does the
pitch and more junior people handle the account.
18:04 David asks the
next question, where do I rank on budget? You want to find out how
important your account is to the firm. At some agencies, a
million-dollar budget means being the biggest account, whereas at
other agencies it can be a lot lower on the food chain.
24:30 David and Terry
talk about investing in current client relationships vs. investing
in new business.
27:11 David asks another question: do you have a lot of turnover at your agency?
30:14 David asks two more question for discussion: do you have billing ethics policies? or more broadly, do you have a code of professional conduct for the staff? Terry talks about retainers and out-of-pocket costs.
34:10 David introduces
Chris Clarke's commentary
for the week.
35:26 Inside PRoper
English for the week: infer and imply
37:50 David closes the
show and invites listener comments: through email at insideprcomments@gmail.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is
our announcer.