Nov 28, 2006
Comments? Send us an email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog.
This week on Inside PR, Terry and David have a discussion about the
PR stunt. They welcome comments from Julia Stein and
Sallie Goetsch. They play
Chris Clarke's comment for
this week. Finally, Terry does his segment of Inside
PRoper English.
Show Notes
00:27 David introduces the show. He
invites listener feedback through email at insideprcomments@gmail.com,
the comment line at 206-600-4741, or comment on the
Inside PR show
blog.
01:17 Terry mentions
the podcast he recorded with Shel Holtz.
04:30 David talks about the
Canadian Institute's New Media for Communications conference,
which is taking place November 28th and 29th. Terry and David will
both be speaking at the event.
06:30 David introduces and Terry reads a comment on the blog from Sallie Goetsch (rhymes with sketch).
09:30 David introduces a listener comment from
Julia
Stein, a colleague of David's from Fleishman Hillard. She asks
two questions: one about writing, and the other about
leadership.
12:10 Terry recommends not only writing a lot but also
reading a lot to improve writing skills. David tells a story about
his own writing.
15:15 David says that leadership is parts maturity,
confidence, and experience.
17:20 Terry mentions that you can learn just as
much from people who you don't see eye-to-eye with than those you
consider mentors.
20:00 This week's major topic for discussion: the
role of stunts in PR. Terry thinks that stunts play a smaller role
than most people assume in PR, and that they should be used as a
tactic, not a strategy. Terry talks about a stunt he and David
worked on many years ago.
22:40 David talks about the stunt as a means for a
quick hit.
25:25 Terry points out that the public view is that
the stunt is all there is to PR. He notes that the stunt is
ususally what gets the most attention from the media, which makes
the public view it as the only part of a campaign instead of one
aspect of a campaign.
27:06 David advises to use stunts wisely. He also
points out that award-winning campaigns often revolve around
stunts, which he considers unfortunate.
34:20 Inside
PRoper English for the week: tricky singular forms
36:00 Terry closes the show
and invites listener comments: through email at insideprcomments@gmail.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is
our announcer.