Sep 19, 2006
Comments? Send us an email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog.
This week on Inside PR, Terry and David hold their second
discussion on the myths of public relations. This week, they
continue their series with the myth of the "Agency Billing
Machine". Also, they feature an audio comment from Francis Wooby.
They also play this week's contribution from Chris Clarke. Finally, Terry does
his segment of "Inside
PRoper English."
Show Notes
00:33 David introduces the show. He
invites listener feedback through email at insideprcomments@gmail.com,
the comment line at 206-600-4741, or comment on the
Inside PR show
blog.
01:13 Terry mentions that this is the 25th episode,
and thanks listeners for sticking with them this long.
01:38 Terry introduces an audio comment from
Francis Wooby on students and PR
programs in Canada.
04:40 David reads an audio comment from Leona Hobbs about billable
hours.
05:45 Terry reads Luke Armour's comment on young
PR professionals.
06:30 Listener comments leads to a discussion on
getting things done and billable hours. Terry believes in getting
the billable work out of the way early in the day (to the extent
that's possible), and David finds agency life a little less
predictable.
09:14 David leads off this week's myth-busting
discussion on agencies as billing machines.
12:21 Terry makes the case for value ahead of
nickel-and-diming. He thinks it's important to make a client aware
of what they're being billed for and what they're not.
13:16 David says that clients will be happy to
pay for services they find valuable.
16:13 Terry finds that agencies tend to work harder
trying to win business than keep business.
19:22 David believes that it's important to track the
time people put in at an agency honestly regardless of how many
hours are billed.
21:41 Terry introduces and plays Chris Clarke's segment for the
week.
26:10 Inside
PRoper English for the week: "anxious" versus "eager."
27:28 Terry closes the show
and invites listener comments: through email at insideprcomments@gmail.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is
our announcer.