Sep 5, 2006
Comments? Send us an email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog.
This week on InsidePR, Terry and David discuss student internships
and talk about the differences between big and small agencies. They
welcome audio comments from Patricia Parsons, a professor of public
relations at Mount St. Vincent's University in Halifax, Nova
Scotia, and from Michael Seaton from The Client Side. Also,
Terry does his segment of "Inside
PRoper English". Finally, they play this week's contribution
from Chris Clarke.
Show Notes
00:28 David is glad to be
back and introduces the show. He invites listener feedback
through email at insideprcomments@gmail.com,
the comment line at 206-600-4741, or comment on the
Inside PR show blog.
01:48 Terry talks
about an interview he did with Canadian Podcast Buffet with
Bob Goyetche and Mark Blevis. The episode can be found here.
03:32 David talks about
a new post on
KD Paine's blog about the top 10 PR firms in the world and
their presence in the blogosphere.
10:55 Terry introduces a
comment from Patricia Parsons, a professor of public relations from
Mount St. Vincent's University in Halifax, Nova Scotia.
15:15 David brings up
this week's topic: small agency vs. big agency, for students
considering a placement.
16:08 Terry mentions the
fact that both he and Terry have worked at both big and small
agencies in Canada. He doesn't intend to provide definite
conclusions on the debate. He recalls that a decade ago the big
agencies had the big clients, which is no longer a rule of the
agency world. According to Terry, there are advantages and
disadvantages to both. He makes the case that at larger agencies
there might not be the variety of tasks and responsibilites offered
at smaller agencies.
23:40 Terry claims that
the only way to get anywhere is to take the opportunities that come
your way. Be aggressive, but reasonable. Also, at smaller firms,
the junior people get to sit around the table for creative sessions
with the senior people, which is an excellent opportunity. That's
not to say that it doesn't happen at larger firms, but it is more
likely to happen at smaller firms.
26:20 David wraps up the
chat and says that there are pros and cons to each size of firm. He
says the most important part is about knowing your job and knowing
who's on your team. There are great people in terrible agencies and
terrible people in great agencies.
29:00
David introduces and plays Chris Clarke's segment for the
week.
32:41 Inside
PRoper English for the week: tennet
33:45 From the
files of Inside PRoper English: Grammar Girl's Quick and Dirty Tips for
Better Writing.
35:15 Terry closes the show and invites
listener comments: through email at insideprcomments@gmail.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is
our announcer.