Comments? Send us an email at
insideprcomments@gmail.com,
call us on the comment line at
206-600-4741, or leave
us a comment on the
Inside PR show
blog.
This week on InsidePR, David and Terry discuss the importance of
perspective in the world of public relations. Also, they play an
audio comment from
Mitch
Joel, talk more "
Inside
PRoper English", and play another segment from
Chris Clarke.
Show Notes
00:29 Terry introduces the show and asks listeners to send
comments in an email at
insideprcomments@gmail.com,
call on the comment line at
206-600-4741, or leave a
comment on the
Inside PR show
blog.
02:08 Terry informs listeners of the new "
Inside
PRoper English" page on the blog. Have a look!
03:55 David informs the listenership that he will be
away for IPR #22, and that
Michael Seaton from The Client
Side will take his place.
05:00 David introduces an audio comment from
Mitch Joel, who recommends
some great books for business networking.
09:10 Terry says that his most powerful networking tip
is to be yourself and worry about building the relationship. David
says to always stay in touch and provide some value so people see
you as someone who can help them out.
10:15 Terry invites listeners to check the blog page
for comments from
David
Maister,
Luke
Armour,
Paull Young,
and
Mark Blevis. David
recommends that new listeners check the blog page regularly, as
audio comments are posted as they come in.
11:46 Terry introduces this week's topic: perspective,
or viewing a situation from a distance and seeing the big picture.
The best PR consultants are the ones who are well-rounded and
knowledgeable in many fields.
13:30 David follows up by saying that PR people need
to know a lot. What's going on in the world of politics or
entertainment is of interest to many people.
15:45 David says that expecting to come out of PR
school and work in either sports or entertainment is unrealistic.
Holding on to those interests in important no matter what line of
public relations you're in.
18:40 Terry reveals that he likes to learn. He can
come up with several instances where his interests have helped him
in his career. He recommends that people hold on to their interests
when they enter a firm.
21:08 Terry tells a story about the time he and David
worked with Toyota.
25:46 David talks about his work in the sports world,
which has helped him in PR.
28:33 Terry asks David what podcasts he listens to,
and Terry reveals that he listens to a wide range of podcasts.
29:50 David talks about recent events when outside
interests have helped him professionally.
34:35 David introduces
Chris Clarke's weekly segment. This
week, networking extended via IABC and CPRS. David and Terry think
that it's most important to join one or the other and try to get
the most out of the experience.
38:23 Inside PRoper English: this week, "I" vs. "me"
ex. "I hope you'll join David Jones and me every week for Inside
PR."
41:09 David closes the show and invites listener
comments: through email at
insideprcomments@gmail.com,
call us on the comment line at
206-600-4741, or leave
us a comment on the
Inside PR show
blog. Also, David and Terry welcome listeners to the
Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the
Podsafe Music Network; Roger Dey is
our announcer.