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Inside PR


Oct 21, 2009

Comments? Send us an email or an audio comment to insideprcomments@gmail.com, visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter. This week on Inside PR Terry Fallis, David Jones and Martin Waxman interview Alan Chumley and discuss PR measurement. 00:28 Terry opens the show. 00:40 Dave introduces this week's topic: PR measurement. 00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement. Note: Alan will be speaking at a CCPRF event tonight. 02:01 Dave introduces 4Q's with Alan Chumley. 07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like. 28:39 Martin introduces this week's -30- segment. 31:42 Dave closes the show. Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer. This week’s episode was produced by Sarah Laister.