Comments?
206-600-4741, insideprcomments@gmail.com, insidepr.ca.
This week on Inside PR, David and Terry talk about a variety of
matters. They discuss the ideal background of a public relations
practitioner, the importance of public relations to claim social
media as its own, a new service called
Weblog Wire, and
Mary Ellen Armstrong of Thornley Fallis
Communications' MA work being published in an upcoming book. Also,
Terry brings back the segment "PR Words to Banish", and Chris
Clarke presents his weekly segment as well.
Please send your comments to the comment line (206-600-4741),
through email (
insideprcomments@gmail.com)
or to the show blog at
insidepr.ca.
Show Notes
00:32 Terry opens the show
and welcomes first-time listeners and thanks returning listeners
for listening to this week's episode. He thanks
Mitch Joel from
Six Pixels of Separation for
filling in last week while he was vacationing in France with his
family.
02:08 David invites
listener comments to the comment line (206-600-4741), through email
(
insideprcomments@gmail.com)
or to the show blog at
insidepr.ca.
03:10 Terry asks readers to
visit the show blog to hear audio comments from
Owen Lystrup and
Mitch Joel
03:45 Terry introduces an
audio comment from
Colin
McKay from Ottawa. This comment was intended for Episode 14 and
has appeared on the blog for some time now. Colin says PR is a bit
slow to react as an industry, and that more leadership is necessary
from PR world's trade publications.
06:00 David and Terry
discuss Colin's comment. The two of them agree with Colin's view
and and cite examples such as Paul Holmes'
The Holmes Report as one who is
doing great work on the topic.
11:00 David brings up a
PR measurement survey via
Katie Paine run by
University of Maryland student Debra Berthard-Caplick. Those
interested in participating are encouraged to do so.
12:06 Weblog Wire is a wire service that
offers press release distribution to bloggers. Terry and David
discuss the use and merits of a service that distributes press
releases to bloggers.
17:05 Mary Ellen Armstrong of Thornley Fallis
Communications has had her MA dissertation from Cardiff
University in Wales published in a book by former BBC correspondent
Nicholas Jones titled
"Trading Information: Leaks, Lies, and Tradeoffs."
21:05 The final comment
comes from Vishnu Mahmud in Jakarta, Indonesia. Vishnu wants to
know what kind of people make good PR pros, to which Terry and
David work out some answers as their discussion. Terry does not
believe that good PR pros are necessarily journalism majors,
graduates of a community college PR program, or graduates of MA
programs. He thinks many of those skills cannot be taught, such as
being able to connect with people and managing relationships.
26:40 David admits to
having a journalism degree and says that he has had great success
in hiring journalism students into PR, but he says that their
success probably had little to do with journalism. He elaborates,
saying literate, well-rounded people do well in PR.
37:00 David introduces
Chris Clarke's weekly
segment, in which he discusses
astroturfing as a hot topic in public relations.
40:55 Terry introduces this
week's "PR Word to Banish":
fulsome
42:40 David
wraps up the show and invites comments to the comment line
(206-600-4741), through email (
insideprcomments@gmail.com)
or to the show blog at
insidepr.ca.
Music: Our theme music is
Streetwalker by CJacks and is from the
Podsafe Music Network; Roger Dey is
our announcer.