Jan 28, 2009
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This week on Inside PR Terry Fallis and Martin Waxman discuss the
social media efforts of the Globe and Mail in light of
the unveiling of the federal budget and
welcome comments from Jody Koehler and Erick Bauer.
00:26 Terry opens the show
01:24 Terry notes that Guy Skipworth has started a blog called "The Big Canadian Picture".
01:40 Martin mentions that his business partner, Louise Armstrong, who is a certified etiquette expert has launched a blog called "A Call for Class" which deals with etiquette in communications and in your everyday business life.
02:33 Martin explains that Louise is certified by Protocol school of Washington.
06:41 Terry reads a comment left by Jody Koehler in Holland.
07:43 Martin introduces a question from Erick Bauer about how to go about building a social network as a student while still respecting the busy schedules of the professionals you're approaching.
10:04 Terry discusses engaging in the social media space, but also the importance of meeting them face to face.
24:28 Terry closes the show.
This week’s episode was produced by Janna Guberman.