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Inside PR

Dec 11, 2008

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This week on Inside PR David Jones, Martin Waxman and Julie Rusciolelli discuss how, in these turbulent times, an agency communicates with their employees on the inside.

Show Notes:

00:25 Dave opens the show.

01:00 Dave introduces the discussion issue for the show: Internal Communications.

01:19 Martin discusses how he came up with the show topic.

03:02 Martin introduces the show topic: In these turbulent times, how does an agency communicate with their employees on the inside?

03:37 Julie talks about 3 principles of internal communications 1) If implementing internal communications, it has to be with someone of authority, someone senior. 2)It has to be often 3) There has to be an action plan.

05:24 Dave discusses the importance of consistency.

13:47 Julie discusses not having closed-door meetings.

17:30 Martin talks about how he believes the recession will affect Generation Y.

18:12 Dave discusses Gen Y and the recession.

18:35 Julie gives her opinion on Gen Y and the effects of the recession.

21:25 Martin talks about how companies are using social media tools for internal communications.

24:54 Dave discusses Web 2.0 and internal communications and mentions two resources 1) Niall Cook, who has written a book about using Web 2.0 tactics within the enterprise. He also gave a talk about the topic at Third Tuesday Toronto in October.  and 2) Amanda Brewer, Director of Change & Internal Communications at Hill & Knowlton, who has started blogging.

26:37 Dave mentions Shel Holtz and how he has written a lot about Web 2.0 and internal communications.

27:21 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.