Waxman, Gini Dietrich and Joseph Thornley are back with
another episode of the Inside PR podcast. This week, we point to
- Gini talks about the backlash against Black Friday consumerism
and what one company did, announced it would be closed on Black
Friday. A gesture that gained them tremendous positive commentary
around social media.
- Martin tells us that Rogers Publishing is pulling its Canadian
fashion magazine, Flare, from newsstands, starting in January 2016.
They're not abandoning the magazine. They'll keep publishing it
digitally, because that's where their audience is. Traditional
magazines continue to evolve.
- On the growth side of the ledger, podcasts are on their way to
the Google Play. US Podcasters are registering their podcasts with
the app now. Expect to see the launch to consumers early in
The US-first launch of podcasts on Google Play, the US-first
launch of Facebook Instant News, the US-first launch of the Apple
News launch raises an important issue for non-Americans. In a world
in which first to market and first to use provides a real
advantage, social businesses and marketers outside the US must play
catch up again and again.
Finally, we talk about SXSW's bobble of the gamergate panels.
This was big news when it happened and it will be interesting to
see how it colours the conference when it opens in March.