Aug 19, 2015
This week, we have something special: Joe’s interview
Hobson, co-host of theHobson & Holtz Report and one of the first PR
But first, our #InsidePRMustKnow segment.
Martin: The social news distribution space is getting a little more
crowded. Facebook’s adding a Twitteresque app to let publishers send out breaking news
Joe: An academic study shows that what works for
marketing – good SERP – also will affect voting decisions in
elections. Something for us all to be aware of and vigilant
about. Also, helps understand the concern of European authorities
over the dominant share of search held there by Google.
Gini: How do you drive more traffic to a podcast? Eden
Spodek, who’s launching her own podcast in a few weeks,
suggests posting the audio and an image to YouTube and Gini tried
that. We’ll let you know what happens.
Now onto Joe’s conversation with Neville …
As you’ve probably heard, Neville is leaving the FIR Network after
10 years and tells us he’s going to be focusing on creating more
written content. In a wide-ranging discussion, he takes us on a
journey that begins with the early days of podcasting, or as he
calls it ‘home brew radio’. Neville tells stories about what he’s
observed and learned along the way. He mentions some of the people
who inspired him and shares his thoughts on what makes a podcaster
great (hint – curiosity).
And speaking of podcasting… Just a reminder that we kick off our
#InsidePRBookClub next week with a discussion of The
Business of Podcasting by Donna
Papacosta and Steve
Lubetkin. We hope you’ll read it and share