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Inside PR


Sep 6, 2006

Show Notes

In this special edition of Inside PR, Terry chats with Esther Buchsbaum, the co-founder of Communications MECA and the chair for the Counselors Academy's Spring 2007 Conference to be held in Cabo San Lucas, Mexico.

00:50 Terry welcomes Esther, who joins him from Montreal, Quebec.

01:40 Esther talks about her background in communications.

03:16 Esther talks about how she got involved with the Counselors Academy, how she is able to put together a conference in Mexico from Montreal, and some of the people she asked to help her organize it.

09:03 Terry asks Esther what the the Counselors Academy has to offer compared to the IABC or the CPRS.  Esther explains. 

13:35 Esther describes how one can join the Counselors Academy.

14:44 Esther talks about the MRP system.

16:19 Terry brings up social media, and Esther talks about its place within the Counselors Academy conference.

18:50 Terry thanks Esther for her time, and invites listener feedback to the comment line (206-600-4741), to insideprcomments@gmail.com, or on the show blog.

Background on Esther Buchsbaum

Esther Buchsbaum is the co-founder of Communications MECA, an independently-owned and operated public relations agency with its headquarters in Montreal, Quebec and an offices in Toronto, Ontario.

A communications professional for over 25 years, Esther has longstanding experience providing strategic counsel to clients in the consumer, corporate, social service and heath care sectors. She is, and has been responsible for the planning, managing and supervision of public relations activities for such clients as Burger King, Avon, the OLCO Petroleum Group, Ben & Jerry's, Big Brothers Big Sisters, Hilton Hotels, the Caribbean Tourism Organization, Ericsson Communications, Samsung and Brother International to name but a few.

She is an accredited member of the Canadian Public Relations Society and holds the APR designation that is recognized world-wide. She is the first-ever Canadian to chair the Counselors Academy, to be held in Cabo San Lucas, Mexico in Spring 2007.