May 8, 2007
This week on Inside PR, David and Terry discuss the top 3 ways to use public opinion research in public relations. Also, Terry does his segment of Inside PRoper English.
Show Notes
00:30 David introduces the show06:30 Terry mentions
that there are no comments this week, nor are there any commentary.
This leads to the main topic of discussion for the week: market
research.
08:00 The top 3 ways of
using public opinion research for PR.
08:15 The first use is
to drive media relations.
20:00 The third use is to drive the development of the
communications strategy and the overall plan.
27:30 Inside PRoper
English: a round-up of redundancies.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.