Apr 3, 2007
This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:30 Terry introduces the show.11:20 This week's main topic: evaluation
28:35 David mentions
some measurement resources: KD
Paine's blog, Alan
Chumley's blog, and the IABC Creative Commons
measurement page.
29:50 Inside PRoper
English: uninterested and disinterested
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.