Dec 5, 2006
Comments? Send us an email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog.
This week on Inside PR, Terry and David host the call-in show. They
welcome audio comments from Gary Schlee, Andrew Findlater, Dan
York, Francis Wooby, and Tyler Leisher. Terry also finds time to do
his segment of Inside
PRoper English.
Show Notes
00:27 Terry
introduces the show. He invites listener feedback through
email at insideprcomments@gmail.com,
the comment line at 206-600-4741, or comment on the
Inside PR show
blog.
01:24 David and Terry
make reference to the fact that they will be welcoming a number of
audio comments this week. Terry notes that he is exhausted because
of a busy hockey schedule of late.
02:43 Terry talks about
the
Canadian Institute's New Media for Communications conference,
which took place November 28th and 29th. David and Terry talk
about their sessions at the conference.
06:30 David introduces
the first called/comment from Gary Schlee, the Co-ordinator of the
Corporate
Communications and Public Relations program at Centennial
College in Toronto makes an important point about effectively
managing internal communications during a crisis.
07:50 Terry says that he
and David were remiss to have neglected discussing internal
communications when talking about crisis communications on
Inside PR #33.
09:10 David thinks that
employees are far more savvy than what employers give them credit
for. David adds that writing is the most important skill for PR
practitioners.
12:10 The next call comes from Francis Wooby from Iqaluit, who makes a very good point in his comment about the important role of �listening� in the PR professional�s arsenal of skills.
13:40 Terry agrees with
Francis that listening skills are crucial to the makeup of a good
PR practitioner. David echoes Terry's view and emphasizes active
listening, showing an interest, understanding, trying to clarify
what they're saying, etc. He adds that PR practitioners should be
able to take the time to reflect upon a question and get back to
people with sound advice, as opposed to reflex answers that can
turn out to be unsound.
18:22 Dan York calls in with a number of
items to discuss. Among them: Dan enjoys the show, enjoys the
Canadian-isms on the show, recommends making the Inside PR logo
more readily available, and has a recommendation for Inside PRoper
English.
20:50 David and Terry
share their thoughts on Dan's comments.
24:40 Tyler Leishman, a
college student, calls in asking for advice on PR education. David
thinks that MBA's are cool, but he can't recommend doing one over
getting a PR education. Terry thinks that getting an MBA is
important simply because it gives PR practitioners a better
understanding of business, finance, marketing, and everything else
involved in running a business. Terry and David have a lengthy
discussion about the uses of business knowledge in public
relations.
36:45 Andrew Findlater calls in with a short message on message training.
39:30 Terry thanks
Andrew for his comment, and congratulates him and National PR on a
recent national award. He adds that what Andrew meant to say was
that two Visa member-bank employees were discussing interest rates,
as it is the banks who set the rates, not Visa.
41:20 Terry talks about a clip he often uses in media training. David talks about his experience with spokesperson training.
48:53 Inside PRoper English for the week: that vs. who49:50 David closes the
show and invites listener comments: through email at insideprcomments@gmail.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is
our announcer.