Nov 21, 2006
Comments? Send us an email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog.
This week on Inside PR, Terry and David have a discussion about
what skills transfer best from another sector into PR. They play
Chris Clarke's comment for
this week. Also, Terry does his segment of Inside
PRoper English. Finally, Terry and David play a skit from
Luke Armour.
Show Notes
00:27 Terry
introduces the show. He invites listener feedback through
email at insideprcomments@gmail.com,
the comment line at 206-600-4741, or comment on the
Inside PR show
blog.
01:17 Terry starts off
by talking about the Shel Holtz/Toronto Third Tuesday
event.
03:10 David talks about
the
Canadian Institute's New Media for Communications conference,
happening on November 28th and 29th. Terry and David will both be
speaking at the event, along with a slew of other Canadian social
medialites.
05:58 David brings up
the ads running on a number of Canadian PR blogs from Canada News
Wire, including his own.
15:20 Terry brings up
this week's topic: the skills that transfer into a career in PR.
David says that the risk of hiring someone from another discipline
into PR are high. He advises that those considering such a change
understand the PR industry before attempting to make the
switch.
18:30 David thinks the
core skills of PR are, first and foremost, writing, then strategic
thinking, creativity, multitasking, and the ability to work under
pressure. Terry adds that there are not as many good writers as
people claim to be. He says that in PR writing is usually not
taught, but known. One skill that Terry adds is important is common
sense.
21:25 Terry thinks that
the ability to speak and have a presence is important.
22:23 David used to
think that the best PR people were the total package, but now comes
to believe that there are 3 clearly defined roles: practitioners,
managers, and leaders.
24:00 Terry's final
trait is the ability to connect with other people.
27:11 David wraps it up:
the ability to write, the ability to think, and the ability to
connect with people.
30:00 Inside
PRoper English for the week: that and which.
32:40 David closes the show and invites
listener comments: through email at insideprcomments@gmail.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
site.
33:40 Luke Armour has
graciously sent along the following skit he put together lampooning
the PR podcasting community.
The Virtual Geek Dinner.
Music: our theme music is
Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is
our announcer.