Sep 26, 2006
Comments? Send us an email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog.
This week on Inside PR, Terry and David hold their third discussion
on the myths of public relations. This week, they continue their
series with the myth of the "Golden Rolodex". Also, they play this
week's contribution from Chris
Clarke. Finally, Terry does his segment of "Inside
PRoper English."
Show Notes
00:33 Terry introduces the show. He
invites listener feedback through email at insideprcomments@gmail.com,
the comment line at 206-600-4741, or comment on the
Inside PR show
blog.
01:33 Terry mentions that this is the 26th episode, which means that this marks a full 6 months of podcasting.
02:08 David mentions that there are no comments this week. He invites comments positive and negative for play on next week's episode.02:29 David brings up the many events David and Terry will be attending over the next few weeks. Terry will be in Ontario, California this week attending the Podcast Expo. He mentions that Inside PR #27 will be done from California from his end.
04:09 David brings up the Third Tuesday Toronto
event, featuring Shel Israel. He also mentions the Third Monday
Ottawa event, held this past Monday, which Terry expects to partake
in. There are approximately 50 attendees of the Toronto event as of
Sunday evening when the show is recorded, and somewhere near 35 for
the Ottawa event.
06:20 David mentions that he will be doing the
Canadian Institute's "Internal & External Communications for
Government" event with Joe Thornley in Ottawa.
08:20 Terry mentions that he and David have had the
question posed to them, "How are your media contacts?" too often
from clients. Terry says that a personal relationship with a media
contact does not guarantee that things will go the client's way.
What it will do is help inform the appropriate positioning
of a story.
11:06 David says that a relationship will only take
you so far. Some reporters will do favours, but for the most part,
that's not how you get your story into the news. What the client
really means by the aformentioned question is "How is your
influence over media?"
13:29 One way to get a bad relationship with a
reporter is to build a good one and start asking for
favours.
15:23 David mentions that not everyone has total
control over what gets into the news.
16:40 Terry talks about how he believes that
agencies can build credibility with reporters by only pitching them
good, solid stories.
17:29 David talks about dealing with journalists
who write things that do not please the client.
21:18 Terry talks about an analogous case in
the world of government relations. The moral of the story is to not
rely on contacts. It's not who you know but what you
know.
27:10 David introduces and plays Chris Clarke's segment for the
week.
28:53 Inside
PRoper English for the week: "between" and "among."
30:31 David closes the show
and invites listener comments: through email at insideprcomments@gmail.com,
on the comment line at 206-600-4741, or comment on the
Inside PR show blog. Also, they
welcomes listeners to the Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is
our announcer.