Aug 29, 2006
Comments? Send us an email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog.
This week on InsidePR, Terry welcomes guest host Michael Seaton
from The Client
Side in David's absence. Michael and Terry discuss public
relations from the client's perspective. They play audio comments
from Michael himself and Francis Wooby, and David Jones
contributes the first-ever Lake-Cast. Finally, Terry does his
segment of "Inside
PRoper English", and plays this week's contribution from
Chris Clarke.
Show Notes
00:28 Terry introduces the show, and invites listener
feedback through email at insideprcomments@gmail.com,
the comment line at 206-600-4741, or leave a comment
on the Inside PR show blog.
01:18 With David away, Michael Seaton from The Client Side is guest
co-hosting in his place. Michael explains how he became a
contributor on Across the Sound.
04:12 Terry talks about the first-ever negative
comment to the show.
05:15 Terry plays an audio comment from Francis Wooby,
who comments on the ethics meme.
08:24 Terry plays an audio comment from none other
than Michael Seaton on the research discussion Terry and David had
on IPR #18.
12:40 Michael tells listeners a little more about
himself.
15:36 David Jones corresponds from Lake Simcoe, hence
the term Lake-Cast.
19:25 Terry and Michael discuss public relations from
the client's perspective, and how clients can get the most out of
their agency relationships. Michael cites the book
"A New Brand World" by Scott Bedbury.
23:00 Terry says the idea of the right fit or proper
relationship is the key to a great agency/client relationship.
Terry's twin brother, who works in marketing and promotions, calls
it "the final 5%". Terry thinks it might be worth more.
28:20 Michael believes you have to understand
not only your business but the clients' business as well. Also,
it's important to be a thought leader, because you need someone who
keeps the client on top of trends.
29:30 Terry adds that it's important to be good
listeners and give teh advice the client needs to hear and not
the advice the client wants to hear.
33:13 Terry introduces and plays Chris Clarke's
segment for the week.
36:12 Inside
PRoper English for the week: reticent
37:17 Michael's blog can be found at
theclientside.blogspot.com.
He and Terry talk about a potential "Client Side" podcast in the
works, so be on the lookout for more information on Michael's blog
in the next few weeks.
41:05 Terry thanks Michael for
stepping in this week. He closes the show and invites listener
comments: through email at insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave
us a comment on the Inside PR show
blog. Also, Terry welcomes listeners to the Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is
our announcer.