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Inside PR


Aug 8, 2006

Comments? Send us an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, David and Terry discuss networking as an important part of the world of public relations. Also, they play an audio comment from Leesa Barnes, change "PR Words to Banish" to "Inside PRoper English", and play another segment from Chris Clarke.

Please send your comments to us in an email at insideprcomments@gmail.com, call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

Show Notes

00:26 David welcomes listeners to this week's show and invites them to make use of the comment line at 206-600-4741.

01:15 David welcomes new listeners from Radio Talent Zoo.

02:45 David warns that he is recording this week's show from his backyard, so beware of the ambiance of the outdoors.

03:45 Terry talks about a comment that Luke Armour recently sent in reference to the segment "PR Words to Banish" and provides some alternative titles, and they chose to change the title of the segment to "Inside PRoper English".

06:00 David and Terry debate whether or not to commission a jingle from Luke Armour for the newly-named segment.

07:30 David welcomes an audio comment from Leesa Barnes, who talks about the survey she co-authored, the Canadian Podcast Listeners Survey.

10:55 David thanks Leesa for her kind words and explains that they are not the first to put listener comments in the podcast, but they might be the first to put listeners comments on the blog page as they come in.

12:30 Terry talks about Leesa's survey in greater detail. He mentions that more women are listening to podcasts than men, and that older generations are listening to podcasts more than the younger generations, among other interesting survey results.

15:50 David waxes poetic on podcasting data for Canadian podcasters.

19:00 Bryan Person of the NewComm Road podcast invites listeners of Inside PR to Podcamp Boston. His comment is available for download on the Inside PR show blog.

20:08 David introduces this week's topic, networking. Terry talks about building relationships, and David recommends to pick up a copy of David Maister's book, The Trusted Advisor. David then picks up on Terry's idea that one should always give attention to junior and senior clients and mentions that those behind the front desk can end up with their name on the door.

26:43 David gives some advice: do favors for people, and do information interviews. We've all needed help and been there before.

30:00 Terry tells a story of how he spent an hour with a young person he helped out years ago and ended up working with her as a client down the road.

31:00 David uses two tools that he find fantastic: one is LinkedIn, and the other is Plaxo.

33:00 Terry says that the objective during networking events is not to sell, but to build relationships.

35:25 This week's segment from Chris Clarke

37:17 Terry and David discuss Chris' segment, and David closes out the chat by highlighting David Maister's book and a podcast called Manager Tools.

39:40 This week's "Inside PRoper English": "...the reason why..." It's either "the reason" or "why", not both.

41:18 Terry invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to insideprcomments@gmail.com. Terry and David also welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.