Comments? Send us an email at
insideprcomments@gmail.com,
call us on the comment line at
206-600-4741, or leave us a comment on
the
Inside PR show blog.
This week on InsidePR, David and Terry discuss networking as an
important part of the world of public relations. Also, they play an
audio comment from Leesa Barnes, change "PR Words to Banish" to
"Inside PRoper English", and play another segment from
Chris Clarke.
Please send your comments to us in an email at
insideprcomments@gmail.com,
call us on the comment line at
206-600-4741, or leave us a comment on
the
Inside PR show blog.
Show Notes
00:26 David welcomes
listeners to this week's show and invites them to make use of the
comment line at
206-600-4741.
01:15 David welcomes new
listeners from
Radio Talent
Zoo.
02:45 David warns that he
is recording this week's show from his backyard, so beware of the
ambiance of the outdoors.
03:45 Terry talks about a
comment that
Luke
Armour recently sent in reference to the segment "PR Words to
Banish" and provides some alternative titles, and they chose to
change the title of the segment to "Inside PRoper English".
06:00 David and Terry
debate whether or not to commission a jingle from Luke Armour for
the newly-named segment.
07:30 David welcomes an
audio comment from
Leesa Barnes, who
talks about the survey she co-authored, the
Canadian Podcast
Listeners Survey.
10:55 David thanks Leesa
for her kind words and explains that they are not the first to put
listener comments in the podcast, but they might be the first to
put listeners comments on the blog page as they come in.
12:30 Terry talks about
Leesa's survey in greater detail. He mentions that more women are
listening to podcasts than men, and that older generations are
listening to podcasts more than the younger generations, among
other interesting survey results.
15:50 David waxes poetic on
podcasting data for Canadian podcasters.
19:00 Bryan Person of the
NewComm Road podcast invites
listeners of Inside PR to Podcamp Boston. His comment is available
for download on the
Inside PR show blog.
20:08 David introduces this
week's topic, networking. Terry talks about building relationships,
and David recommends to pick up a copy of
David Maister's book,
The Trusted Advisor. David
then picks up on Terry's idea that one should always give attention
to junior and senior clients and mentions that those behind the
front desk can end up with their name on the door.
26:43 David gives some
advice: do favors for people, and do information interviews. We've
all needed help and been there before.
30:00 Terry tells a story
of how he spent an hour with a young person he helped out years ago
and ended up working with her as a client down the road.
31:00 David uses two tools
that he find fantastic: one is
LinkedIn, and the other is
Plaxo.
33:00 Terry says that the
objective during networking events is not to sell, but to build
relationships.
35:25 This week's segment
from
Chris Clarke
37:17 Terry and David
discuss Chris' segment, and David closes out the chat by
highlighting
David
Maister's book and a podcast called
Manager Tools.
39:40 This week's "Inside
PRoper English": "...the
reason
why..." It's either "the reason" or "why", not both.
41:18 Terry invites
comments through the comment line (206-600-4741), to the
Inside PR show blog, or to
insideprcomments@gmail.com.
Terry and David also welcome listeners to the
Inside PR Blubrry
site.
Music: our theme music is
Streetwalker by CJacks, and is from the
Podsafe Music Network; Roger Dey is
our announcer.