Comments? Send us an email at
insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave us a comment
on the
Inside PR show blog.
This week, Terry and David have a lively chat about conflicts of
interest in the agency world, talk about Terry's work on the
Michael Ignatieff Liberal Party Leadership bid, welcome audio
comments from
Luke
Armour and
Paull
Young, and
Chris Clarke
contributes his regular segment.
Please send your comments to us in an email at
insideprcomments@gmail.com,
call us on the comment line at 206-600-4741, or leave us a comment
on the
Inside PR show blog.
Show Notes:
00:30 David introduces the
show and welcomes listener comments to the comment line at
206-600-4741
01:30 Terry mentions
Paull Young's audio comment that can be found on the show blog.
Terry points listeners to the
NewPR's Anti-Astroturfing page.
02:00 Terry thanks Luke
Armour for his comment. Luke wanted to say that even though he
lives in the US, he knows who David was talking about when he
mentioned
Les
Habitants (the Montreal Canadians)
02:45 David brings up
Terry's work on
Michael
Ignatieff's bid for the Liberal Party of Canada leadership
race. Terry discovered through
this post that Ignatieff is the only candidate with a podcast.
Terry says it's incredible that none of the other candidates in the
leadership are podcasting, as it's a perfect way to get the word
out. David adds that
Ken Dryden is running
for the Liberal leadership as well, a former Montreal Canadian
goaltender.
07:15 David brings up a
hazy area of PR for discussion: conflicts of interest in relation
to client assignments. Terry tells a story from early in his career
at
Hill and Knowlton,
where his Toronto office had a conflict of interest with an H&K
office in Honolulu.
11:00 David adds his
perspective as a member of a major PR firm,
Fleishman-Hillard. His personal
opinion is that clients can ask for whatever they want, but as a
general rule should reserve issues of conflict to the firms
themselves.
15:20 Terry says that the
most important issue with conflicts is disclosure. Thornley Fallis
has a code of conduct, part of which deals with conflict of
interest. According to Terry, the first thing to do is disclose the
conflict of interest to the client. Terry adds that he would not
dump a smaller client to add a bigger client because of a conflict
of interest.
17:45 David says that
chasing dollars is not the way to go. He invites any stories that
deal with conflicts of interest through the appropriate
channels.
19:50 Terry brings up the
conflict agency. He once led a small agency owned by Hill and
Knowlton, but operated independently. During his time there, he
never received a single referral from Hill and Knowlton. He
recommends to conflict agencies not to count on business being
passed on from the parent agency.
23:00 Terry says that the
bigger the agency, the more conflict of interests arise. He says to
be sure to disclose any conflicts to the client. David says that
clients will eventually find out if there is a conflict of
interest, and Terry adds that the short-term gain is not worth the
long-term pain.
24:20 Chris Clarke discusses goals and
objectives, as well as titles of PR blogs.
28:10 David discusses goals
and objectives. He thinks goals are long-term, whereas objectives
are short-term. Terry agrees, and adds that a future show will
discuss the difference between strategies and tactics.
29:30 David says that
adding "PR" to the title of a blog (or, in this case, podcast) just
feels right, although there will eventually be no more titles to
choose from. He also mentions that the name "Inside PR", in some
ways, comes from Paul Holmes'
"The Holmes Report".
33:00 Terry does his
segment, "PR Words to Banish". This week's word:
moot point.
34:19 David invites
comments through the comment line (206-600-4741), to the
Inside PR show blog, or to
insideprcomments@gmail.com.
He also welcomes any listeners to the
Inside PR Blubrry
site, which he visited thanks to
Jill Pyle.
Music: our theme music is
Streetwalker by CJacks, and is from the
Podsafe Music Network; Roger Dey is
our announcer.