Apr 1, 2009
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00:28 Dave opens the show.
01:03 Martin welcomes a comment from Crystal Klippenstein, regarding the role of PR practioners in the non-profit sector.
03:15 Dave welcomes a comment from Karen Ashley, regarding the old Inside PR segment, Inside PRoper English.
10:14 Dave and Martin discuss the common weak points they have encountered within award submission packages.
13:17 Dave and Martin both agree the more specific your objectives are, the more likely your award submission is likely to stand out.
16:40 Dave opens a discussion about the reasons PR agencies enter their work for awards.
20:43 Dave thinks that creating a nicer looking award and a more exciting award ceremony are key to chalking up more interest in submitting for consideration.
23:51 Dave sums up the top three reasons most PR agencies enter themselves for award consideration.
26:43 Dave closes the show.
This week’s episode was produced by Sarah Laister.