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Inside PR

Mar 4, 2009

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This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26  Terry opens the show.

01:05  Terry tells us that this week's show will be devoted to a "comment round-up," which will be followed by a specific topic near the end of the show.

01:46  Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27  Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05  In response to Jeremy's question, Terry and Martin discuss the do's and don't's of being an intern in the PR world.

11:35  Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03  Terry introduces another comment that was left on the blog by Mike Keliher.

20:12  Martin wraps up the comment portion of the episode with two final comments from last week's live episode, recorded at Podcamp Toronto.

20:29  Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57  Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15  Martin welcomes the final comment of the show from Sarah Bannoff.

23:09  Martin introduces a discussion about the new Skittles website.

25:18  Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27  Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40  Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04  Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.