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Inside PR


Feb 11, 2009

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This week on Inside PR Terry Fallis discusses the main differences between agency work and corporate/in-house work within a PR department and welcomes comments from Julia Bae, Shel Holtz and Jermaine Stennett.

00:27 Terry opens the show.

01:36 Housekeeping: Terry reminds us about Third Tuesday Toronto on February 17, with Carol Leaman, the CEO of AideRSS hosting.

02:42 Terry reads a comment from Julia Bae, a PR student at Ryerson University.

06:14 Terry mentions that working with the Canadian Council Of Public Relations Firms, they've been getting together with Terry Flynn at DeGroote School of Business at McMaster and developing a few professional development modules for PR.

07:27 Terry introduces a comment from Shel Holtz about including IABC's ABC accreditation in the discussion of APR ref: Annette Martell.

08:54 Terry introduces a comment from Jermaine Stennett which provides the topic for today's show: What is the main difference between agency work and corporate/in- house work within a PR department.

11:18 Terry discusses the agency side.

15:10 Terry talks about the client/corporate side.

20:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.