Jul 30, 2008
This week on Inside PR Terry Fallis and Martin Waxman talk about the importance of writing in PR and give the listeners tips to become better writers. They welcome comments from Josh Turner and Rick Weiss.
00:26 Terry opens the show.
01:47 Terry mentions Shel Holtz's visit to Toronto.
07:08 Rick Weiss asks about "too good to be true" hires and whether a company should hire someone so that the "other guy" can't get them.
09:32 Martin introduces the main topic: Tips to becoming the better writer.
10:30 Tip #1: Read and read a lot. Try to read as eclectically as possible.
13:20 Tip #2: Be Clear. Clarity is absolutely essential in thought and writing.
19:36 Word of Advice: Want to practice good writing? Get on Twitter!
20:26 Tip #4: Re-write and polish! Take the time to make it magnificent before sending it off to edit.
23:25 Tip #5: Watch that style and Grammar! Ensure your style is up to par and your grammar flawless.
26:55 Tip #6: You can always be a better writer.
30:46 SUPPLEMENT: How to write a news release.
34:14 Tip #7: Develop and work through your own personal style.
35:03 Terry wraps up the show.
This week's episode was produced by Samantha Lovelace.