Jul 16, 2008
00:27 Dave introduces the show.
03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd's For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November.
05:29 Shel defines transparency on the employee and client levels.
06:36 He mentions the empowerment trend of the 1980's.
09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company's internal practices.
13:20 Martin brings up Bridezilla. Using this example, he talks about how transparency would have ruined the "fun" of the stunt.
15:26 Dave starts the talk on internal communications and transparency.
20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees
23:34 Dave uses WestJet as a great example of employee empowerment.
31:05 Martin talks about how certain, older companies communicate only through lawyers.
33:36 Dave talks about the perceived power of social media.
35:22 Martin talks about advising v. reacting as a PR counselor.
36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin.
40:19 Dave ties up the show.
This week's episode was produced by Samantha Lovelace.