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Inside PR


Jan 22, 2018

Facebook head Mark Zuckerberg announced that Facebook's solution for fake news is to remove news from the newsfeed. We talk about the implications of this for news outlets, PR people and Facebook users themselves. While it will take some time for this to play out, it could lead to a period of innovation as publishers and communicators turn to other platforms and tools (check out Feedly). But, however this turns out, there is no doubt that Facebook always looks after its own business interests. And in the case, its interest simply wasn't in coming to grips with the problem it created in its relentless push to aggregate audiences and news outlets. Facebook made this mess. Now the rest of us are left to deal with it.